Journal · EVL PPL

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Notes & essays.

Long-form thinking on AI-native SEO, generative search, and what it actually takes to get found by both humans and machines in 2026.

  1. The Local SEO Honest Playbook

    What local SEO actually is, what actually works, and what most agencies won't tell you. Plain English the whole way through.

  2. The Generative Engine Optimization Playbook (2026 Edition)

    What GEO is, why it matters, and what to do about it. Plain English the whole way through.

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