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    <title>EVL PPL — Journal</title>
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    <description>Notes and essays on AI-native SEO, GEO, and the discipline of getting found in 2026.</description>
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      <title>The Local SEO Honest Playbook</title>
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      <pubDate>Fri, 08 May 2026 12:00:00 GMT</pubDate>
      <description>What local SEO actually is, what actually works, and what most agencies won&apos;t tell you. Plain English the whole way through.</description>
      <author>EVL PPL</author>
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      <title>The Generative Engine Optimization Playbook (2026 Edition)</title>
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      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <description>What GEO is, why it matters, and what to do about it. Plain English the whole way through.</description>
      <author>EVL PPL</author>
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