The Deal

Service agreement between [CLIENT_NAME] of [CLIENT_BUSINESS] (the “Client”) and psyndi holdings inc., doing business as EVL PPL (the “Provider”).

Effective date: [START_DATE]

This is the agreement between you and us. Plain English. No boilerplate. If something here isn’t clear, ask before you sign — it’s easier than fighting about it later.

1. What we do

We help your business get found by customers searching for what you do. The current scope of services includes:

Setting up and managing your Google Business Profile
Cleaning up and building your business listings across the internet
Optimizing your website pages so search engines understand them
Building location pages for the towns you serve
Earning links from other websites that matter
Watching your reviews and drafting your replies
Engineering your visibility inside ChatGPT, Claude, Perplexity, and other AI tools
Sending you a monthly report on how you’re doing against your local competitors

If you want services outside this list — a new website, ads, social media management, anything else — we can add them by mutual written agreement (email counts) at additional cost.

We won’t use tactics that violate the terms of service of Google, OpenAI, Anthropic, Perplexity, or any other platform we work with — even if you ask us to. Doing so puts your business at risk, and risking your business defeats the point of paying us.

2. The fee

[CURRENCY] $499 per month, billed via Stripe. Same calendar day each month, starting [START_DATE].

No setup fee. There never will be.

If your card or bank fails to process, we’ll let you know. If the issue isn’t resolved within 7 days, we may pause services until it is. Pausing does not shorten or extend the minimum term.

If you have a problem with a charge, talk to us first. Filing a chargeback before contacting us is a breach of this agreement.

Fees are exclusive of applicable taxes.

3. How long this lasts

3 months minimum, starting [START_DATE].

After the minimum, the agreement automatically continues month-to-month, renewing each month, until cancelled.

4. Ending or pausing this agreement

When you cancel

You can cancel any time by emailing hello@evlppl.com with 30 days’ written notice.

If you cancel during the first 3 months, we’ll invoice you for the remainder of the minimum as a one-time charge, payable within 7 days. Example: cancel after month 1, we bill you for months 2 and 3.

After the 3-month minimum, there is no exit fee. 30 days’ notice and you’re done.

When we cancel

We can end this agreement immediately, with no cure period, if you:

Fail to pay any amount owing for more than 14 days after we’ve notified you
Use our services for, or engage in, illegal activity
Provide false or materially misleading information about your business at signup or during the engagement
Threaten, harass, or abuse our personnel
Repeatedly demand work that violates platform terms of service after we’ve explained why we won’t do it

We can also end this agreement with 7 days’ written notice if you materially breach any other part of this agreement and don’t fix it within those 7 days, or if you fail to provide the access or information we need to do the work after we’ve requested it twice.

After the 3-month minimum, we can also end this agreement without cause with 30 days’ written notice. If we do, we’ll refund any fees you’ve prepaid for the period after the notice ends.

When we pause

We may occasionally pause services — for vacation, illness, family obligations, or other reasonable cause. We’ll give you as much advance notice as we can. No single pause will exceed 30 consecutive days, and total pauses won’t exceed 60 days in any 12-month period. The minimum term and billing pause for the duration of any pause we initiate; you don’t pay for time we’re not working.

5. Your seat

While this agreement is active — including during any cancellation notice period — we will not take on any other client in [INDUSTRY] in [CITY]. That’s the deal. One of you per market.

The seat opens for other businesses the day this agreement actually ends, not the day notice is given.

If you want to lock the seat in another city, that’s a separate agreement at the same fee.

What counts as your “industry” is the category you selected at signup, drawn from our standardized list (e.g. “Plumbing,” “Family Dentist,” “Personal Injury Law”). If something genuinely overlaps — a roofing company that also does siding, a chiropractor that also offers massage therapy — we’ll work it out with you in good faith.

6. Results

We’ve been doing this long enough to know what works. We apply best practices, we work hard, and we measure what matters.

But search rankings, AI citations, and online visibility ultimately depend on platforms we don’t control — Google, OpenAI, Anthropic, Perplexity, and others. They change their algorithms, their interfaces, and their policies on their own schedule, and sometimes without warning.

So we can’t promise specific rankings, specific citations, specific traffic numbers, or specific revenue. What we promise is honest work, honest reporting, and the relentless application of the methods we know move the needle.

If we’re not delivering, fire us. That’s what the cancellation clause is for.

7. What we need from you

To do this work, we need access to your accounts:

Google Business Profile (manager-level)
Your website’s content management system (editor-level minimum)
Google Analytics and Google Search Console (read access)
Your review platforms, where applicable
Anything else specific to your business that we’ll request as we go

We also need you to respond to approval requests within a reasonable time — 3 business days is our suggested standard — and to provide accurate information about your business: services, hours, locations, photos, whatever we ask for.

If we can’t do the work because we’re waiting on access or information from you, that’s not on us. Fees aren’t reduced for delays caused on your end.

8. Email and outreach compliance

If our work involves sending emails on your behalf — outreach, link-building, partnerships, anything similar — you confirm that any contact lists or recipient information you provide comply with the laws that apply to you, including Canada’s Anti-Spam Legislation (CASL) for Canadian recipients and the CAN-SPAM Act for US recipients. We won’t send email on your behalf without your written confirmation that the lists are compliant.

9. Who owns what

You own: the content, copy, location pages, and reports we deliver to you, the day you’ve paid for them. To the extent allowed by law, we waive any moral rights in deliverables created specifically for you.

We own: our tools, scripts, frameworks, processes, methodology, internal templates, dashboards, and everything we use to do the work. None of that transfers to you, ever.

Public reference: we may publicly mention that we work with you, use your logo on our website, and reference the engagement in our marketing — unless you tell us in writing not to. Telling us not to is fine; just send an email.

10. Confidentiality

We keep your non-public business information confidential. You keep ours. Neither of us shares the other’s confidential information with anyone outside our businesses, except where required by law or where the information is already public, independently developed, or properly obtained from another source.

This applies during the engagement and for 2 years after it ends.

11. Data and privacy

We access only what we need to do the work. We handle any personal data we touch in accordance with the privacy laws that apply to where you’re located.

We don’t sell, share, or commercialize your data.

12. Insurance

We maintain business insurance appropriate to the scale of our operations and the services we provide. We’ll provide a certificate of insurance on reasonable written request.

13. The limit of what we owe each other

If something goes wrong and one of us is found liable to the other, the maximum amount owed is capped at the fees paid by the Client in the 6 months before the claim arose.

Neither of us owes the other for indirect, incidental, special, consequential, or punitive damages — lost profits, lost opportunities, reputational harm, and the like — regardless of how the claim is framed.

These limits don’t apply to gross negligence, willful misconduct, or fraud.

14. Indemnification

You’re responsible for the content you give us. If we publish copy or images you provided and someone claims you didn’t have the rights, you’ll cover us for that claim.

We’re responsible for the content we create from scratch. If our original work infringes someone’s IP, we’ll cover you.

That’s the full extent of indemnification — narrow, and mutual.

15. Things outside our control

If a war, natural disaster, government order, internet-wide outage, major third-party platform failure, or other event outside our reasonable control prevents either of us from performing under this agreement, that party’s obligations are paused for the duration. The affected party will let the other know what’s happening and resume as soon as it can.

If the disruption lasts more than 30 days, either of us can cancel without penalty. Non-payment is not excused by this clause.

16. How we communicate

Email is the official channel. Notices, approvals, cancellations — all of it is binding by email.

To us: hello@evlppl.com
To you: [CLIENT_EMAIL]

If your contact information changes, let us know.

17. Resolving disputes

If something goes sideways between us, we’ll try to fix it before lawyers get involved.

Talk first. Either of us can give the other written notice describing the dispute. We’ll then spend 30 days trying to resolve it through direct, good-faith conversation between principals.
Mediate next. If those 30 days don’t fix it, we’ll attempt mediation by videoconference (or in person if we both agree on a location), with a neutral mediator chosen by mutual agreement. If we can’t agree on a mediator within 14 days, either of us can ask a recognized mediation institution to appoint one. We split the mediator’s cost equally; each side covers its own legal fees in mediation.
Court last. If mediation fails after a reasonable attempt — or if either party refuses in bad faith to participate — either of us may take the dispute to court.

This agreement is governed by the laws of British Columbia, Canada. Any court action will be filed in and decided by the courts of Vancouver, British Columbia. Both parties — including US clients — agree to that jurisdiction.

18. The fine print

This agreement is the whole agreement between us. It replaces anything said in earlier emails, sales calls, or proposals. Changes have to be in writing and agreed to by both of us.

If any part of this agreement is found unenforceable, the rest of it still applies.

We are independent contractors. Nothing in this agreement creates a partnership, joint venture, employment, or agency relationship between us.

Neither of us can transfer our obligations under this agreement to anyone else without the other’s written consent — except that EVL PPL may assign this agreement to a successor entity if the business is sold or restructured.

Sections 9 (ownership), 10 (confidentiality), 13 (liability), 14 (indemnification), 17 (governing law), and this section 18 survive any termination of this agreement.

19. Signing

You sign this agreement by clicking “I agree” and entering your name on the checkout page. Doing so legally executes this agreement under Canada’s Uniform Electronic Commerce Act and the United States’ ESIGN Act and UETA.

Your IP address and the timestamp of your acceptance are recorded as your electronic signature.